Made in Italy
One bag for the way you dress.
A premium convertible backpack, made in Italy. Design-led without compromising function — for people who notice, and adults who whisper, not shout. Unisex. Parent-aware on demand.
Join the waitlistThe gap
Premium bags fall into three camps.
They disappear — so quiet they read as generic. They shout — branded loud enough to be read across a room. Or they get too technical — functional, but engineered in ways that don't sit next to a well-cut coat.
Most premium buyers end up settling — for something that works but doesn't feel like them, carry it without affection, and quietly retire it after a year.
We wanted a bag that earned the second look without asking for the first. So we made one.
The product
What we make.
One bag, multiple ways
Backpack by default. Convertible to a different carry when you want it. The silhouette holds regardless.
Properly made in Italy
Every Vilanera is built end to end in Italy by skilled artisans. Materials and hardware sourced on merit, not nationality.
Design-led, function intact
Restraint over ornament. The form earns the second look. The function survives the first week.
Parent-aware on demand
Removable accessories turn Vilanera into a parent bag when you need it, and a regular bag when you don't.
The founder
Behind Vilanera.
Founded by Luca Fontani, fashion advisor and investor. Founder of Grapefox, a consultancy that has worked with over 100 fashion brands. Shareholder in Italian Artisan, one of Italy's leading Made-in-Italy manufacturing platforms.
Vilanera is the product of years inside the industry — and a clear sense of what was missing.
Read our storyLimited first run
Be first.
Join the waitlist and get 10% off at launch. We'll share the process as we go.