About Luca

I've spent nearly a decade working with over 100 fashion brands across strategy, marketing, and finance. That experience showed me a gap nobody was filling well: parent bags that don't look like baby products.

Vilanera was born from that observation. Every bag we design starts with a simple question: would you carry this if it didn't have a changing mat inside? If the answer isn't an immediate yes, we go back to the drawing board.

I write the Parent Bags Guide to help parents navigate a market full of misleading claims and overpriced mediocrity. Every article is informed by real industry knowledge, not recycled listicles.

"Parents deserve bags designed for their life, not their baby's nursery."